Every sensible entrepreneur wants to make money, but getting users to your site is only half the battle. Having them fill out contact forms, buy products, or subscribe to your newsletter requires a perfect balance between selling, but not demanding. When it comes to your conversion rate, think return on investment.
After all, owning and operating a website isn’t exactly a cheap enterprise. Proper design, a sound backend, and a high-performing advertising campaign requires a solid investment. A high conversion rate (above 10%), means the hard work you’ve put in and money spent have gone to good use. Find out how to boost your conversion rate using these 20 full-proof methods.
Solid call-to-action text makes all the difference when boosting your conversion rate. Remember, boring never sells. Generic text like “Click Here” and “Sign Up” doesn’t exactly provide a ringing endorsement of the thing you want your visitors to convert on. Instead, use buzz terms like “Yes” and “Hurray”. CTA text like “Yes, I Want My Discount” or “Yes, I Want A Free Consultation” conveys a much more positive message, something the user will be hard-pressed to pass up on.
Proper UX/UI is crucial for keeping users on your site. An easy-to-navigate homepage with a uniform color scheme, and simple text will keep your users from getting frustrated and bouncing off your website like a rubber ball thrown against a brick wall. Combine clear and concise text with light and happy images of people or settings that convey a sense that your website makes a positive difference. Also make sure to limit the number of pop-ups on your site and the frequency in which they appear. Again, the worst thing you can do is frustrate the user.
There is real, scientific evidence that the use of the urgency/scarcity effect leads to more on-site conversions. According to the publication Neuroscience Marketing, the addition of a countdown clock can lead to far more conversions than without. When potential buyers, clients, or subscribers are met with a sense of urgency, they are far more likely to act out of impulse. A countdown clock conveys the sense that the user will miss out on a great deal if they don’t act now. You may notice that Amazon shows how many products are in stock. Urgency is key to boosting conversions, if the world’s most valuable company uses urgency to their advantage, so should you.
A live-chat feature is an absolute must for today’s internet age. A cultural shift in the value of the human experience has meant digital companies now focus intently on the needs of each individual user. Users utilize live-chats to tell the website exactly what they’re looking for. A helpful and timely chat feature can mean the difference between a bounce and a conversion. By pointing the user toward a certain product or service on your site, they are much more likely to convert.
Have you ever met a customer who doesn’t value speedy service? One technique that many sites now use is the third-party signup feature. Rather than taking your potential customer through your own signup form which may take time, a customer can simply sign up using their Google or Facebook account. This will expedite their potential conversion and save time for all involved.
Psychology dictates that people are more likely to finish something that they start. Make the first step in purchasing a product or signing up for a service very easy. Why not ask for their email? Even if they bounce from the form later on in the process, you have still successfully obtained their email. You can send discounts, newsletters, and exclusive offers their way in an effort to get them back on your site.
One of the first things that many users look for in a site is relevancy. Is the content on your site up-to-date, are you reporting on the latest innovations in your industry, do you post regularly? Don’t show off your blog if your last post was 2 years ago. Users look for a site that seems to actually have a team behind it, working for their benefit. A site with old blog posts and broken links conveys to users that the brand may be out of business or just a one-person show. Good luck getting conversions then.
There’s a reason why a car salesman lets the customer test-drive the car or a realtor allows potential buyers to take a look around. As great as your CTA text may be, as fast as your site performs, and as great as your live-chat feature functions are, the potential customer still wants to see what they’re purchasing. If they’re buying a product on your site, provide interactive photos where the customer can zoom and drag to get every angle. If you’re offering a lead generation service or consulting, provide case studies, an example of a dashboard, and more. There’s no such thing as too many images.
According to research conducted by the marketing firm Fan & Fuel, 92% of customers hesitate to make a purchase if there are no customer reviews. Reviews and testimonials provide an extra measure of authority and wholesomeness to your site. If previous customers had a positive experience on your site and with your products or services, why shouldn’t potential customers? Remember, reviews and testimonials are free advertising, use them to your advantage!
Brand reputation is an extremely important factor when it comes to boosting conversions. Users are more likely to convert when they know they’re dealing with a wholesome brand. Adding assurances like money-back guarantees or free trials set the user at ease. Why not take a chance on your product or service if the risk is very minimal?
Why should someone sign up for your service or buy your product in the first place? Always take into account how the potential customer will benefit by converting on your site. How does your product or service solve a particular problem? Address the potential customer’s life goals, motivations, and what’s holding them back. Make sure to look over your copy to ensure your value proposition is clear and effective.
A successful entrepreneur always asks themself it there’s a better way. Performing A/B testing does exactly that. Test out different CTA text, offers, colors, forms, and more to see what’s converting the most. By testing multiple variables on your site, you can find exactly what the magic recipe is for boosting conversions and increasing revenue as a result.
It’s not enough to just include Paypal on your site. Make sure to include a slew of payment options that encompass all ways that a customer could possibly pay. Offer Visa, AMEX, Discover, Paypal, etc. Some sites now even accept Bitcoin as a form of payment. The more payment options you include on your site, the more likely it is that you will maximize conversions.
Your pay-per-click ads should be clear and concise, telling the user exactly what they can get by clicking. As such, make sure that the copy is biting, but informative. Furthermore, make sure that your ads are properly linked to the landing page that your ad is directing the user to. If your PPC ad focuses on one product in particular, make sure that the ad is linked to that specific product on your site.
One great way to get the user interested in more products and services on your site is to recommend similar products. If they are browsing necklaces, include a link to similar pieces of jewelry when they are about to check out. If they are interested in a particular service, offer another service that may be similar, but provides more coverage at a slightly higher price. Once you have the visitor’s attention, use every tool at your disposal to keep it.
One of the best ways to audit your site is by tracking how users interact with it. Programs like Crazy Egg and Hotjar provide video recordings of how your users interact with your site including their site time, what forms they clicked on, site speed, location, and what device they used. By studying these videos, you will gain valuable information into what works on your site and what doesn’t.
This tip may be obvious, but one of the worst mistakes a website can make is not checking spelling or grammar. There’s no easier way to convey to potential customers that you’re an amateur or incompetent than leaving in sloppy grammatical and spelling errors in your site copy. Furthermore, spelling and grammatical errors convey the sense that a brand is unmotivated, imprecise, or isn’t intelligent enough to identify the mistake. Who would want to make a purchase on a site that can’t even master simple spelling and grammar?
You may have the greatest site in the world that offers amazing products and services, but that doesn’t mean every potential customer will convert. As we mentioned above, 10% is viewed as a great conversion rate. But don’t give up on that other 90%! Just because a user didn’t convert on your site the first time doesn’t mean they never will. If you captured their email – send them promos and exclusive offers. If they abandoned their cart – email them a friendly note with the hope you will do business in the future. Don’t give up the non-converters… After all, they were interested enough to visit your site in the first place.
There are so many ways to boost your conversion rate that it would be a mistake not to incorporate at least some of the practices listed above. Every entrepreneur thinks about how they can boost revenue, with the 20 tips listed above, you can take a proactive step in increasing conversions on your site.